For product teams
Product ideation that ends in a prioritized shortlist
Product ideation has two failure modes: the empty backlog and the bloated one. Brainstormer fixes both: it diverges feature directions from a real problem statement using six standing personas, then lifts a shortlist your roadmap can absorb.
- Feature directions from a problem statement, not a vacuum
- Themes named and counted before ideas compete
- Impact-versus-effort scores with written reasoning
- A shortlist of three with reasons: the roadmap meeting starts from real options
No credit card needed.
Challenge:
+ more on the wall
Winner
Why
Shortlist
Sample brainstorm shown. Your challenges stay private.
Ideate from problems, not from "any ideas?"
Good product ideation starts from a problem statement ("activation drops at step three", "power users hit a ceiling") and diverges mechanisms against it. That is exactly the input Brainstormer wants: state the problem, and the wall fills with directions tagged by mechanism, from remove-the-step to borrow-from-another-category. The ideation process guide maps this to the full discovery cycle.
Put the constraint from your backlog in the context field and all six personas work inside it; the engine treats your team's thinking as material, not competition. When the ask is "make v2 interesting", name the existing feature in the challenge and let the Engineer and the Visionary disagree about it.
Converge like a discovery team, not a suggestion box
Every run ends by narrowing: the strongest ideas lift into a shortlist and one winner is named with the reasoning written out. See idea clustering and idea prioritization for how that half of a session works in general. The roadmap meeting then opens on a shortlist and spends its hour on trade-offs, which is what meetings are for.
The honest boundary matters here: scores are positions to argue with, not verdicts. Your discovery data, your call. The tool's job is making every reason explicit.
Fits the cadence you already run
Sprint-start ideation, quarterly roadmap prep, a design-sprint Monday, or the Slack thread that deserved better: each is one challenge and about a minute. The shortlist and the winner are plain text on screen, so they copy into whatever backlog tool you already use.
A free account runs 3 brainstorms a month. Paid plans remove that cap from $16, and Team at $99 is about invoicing and support rather than extra features; compare plans, or try the product scenario in the studio above.
Questions
How does this fit next to our roadmap tool?
Upstream of it. Brainstormer is where the messy option-space gets generated across six standing angles; the surviving shortlist comes with its reasoning written out, so the candidates you carry into your backlog arrive with the argument already attached.
Can the whole squad contribute?
Async, and with a limit worth stating plainly: there is no shared wall, no in-app voting and no facilitator mode. Each person runs their own brainstorm and the shortlists get pasted into wherever your team already decides. That covers the sessions you run live.
From blank page to a decided direction
Plans from $16 per month. Unlimited brainstorms, nothing metered.