Marketing campaign ideas, decided before the meeting

Every marketer knows the gap between "we should do something for the launch" and standing in front of the room with three angles and a recommendation. That gap is usually filled with a doc of half-ideas and a Sunday evening. Brainstormer compresses it to an hour: brief in, wall out, clusters named, shortlist scored, recommendation written by the winner card.

The angles arrive tagged by mechanism (invert the category promise, borrow a retail play, make the customer the hero, remove the step everyone hates), so ten ideas are ten different campaigns, not ten taglines for one. Need more raw material? The content idea generator runs the same engine at post-and-hook altitude, and our roundup of the best brainstorming software for marketing teams compares what each tool in the category actually does at US list prices.

The Skeptic answers every run alongside the Optimist, which means the objection to your risky angle is written down before you pitch it. That is most of an objection-handling slide, and it is why the recommendation lands: the pushback is already answered.

What Brainstormer does not do is run the meeting for you. There is no shared wall and no voting here, so the shortlist and the pick travel to wherever your squad already decides. See online brainstorming for how the async half actually works.

A six-person, 90-minute ideation workshop costs roughly $540 in payroll before the follow-up meeting where the actual decision happens, and the research on why group brainstorming fails suggests that room produces fewer ideas than the same six people working separately. Pro at $39 per month billed yearly ($468 a year) pays for itself the first time you skip one, and you skip one most months. The wall does not book a room.

Run the newsletter scenario in the studio above, marketer-tuned, then get started.