For marketing teams

Brainstorming software for marketing teams that ships the best idea

Brainstorming software for marketing teams should get from a brief to a chosen idea fast. Brainstormer opens a challenge for the campaign question, gathers ideas from marketing, sales and support, tests them with six AI perspectives and ranks them against your quarter goals.

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01
One challenge per campaign question, with a deadline that matches the brief
02
Ideas from sales, support and product, not only the marketing team
03
An AI workshop with Customer, Marketer and Skeptic perspectives before the meeting
04
Ranked ideas and a report you can take to leadership

Turn the campaign brief into a challenge

Marketing teams brainstorm constantly: campaign concepts, launch angles, event themes, retention offers. The usual format is a meeting where a few people talk, notes end up in a document and the decision is made by whoever speaks last. Good ideas from outside the room never arrive.

In Brainstormer, the brief becomes a challenge with a question and a deadline, for example How could we double demo requests from our webinar audience this quarter? or What launch angle would make existing customers upgrade? Anyone invited to the workspace can submit, including sales reps who hear objections every day and support staff who know what customers complain about.

AI can add starter ideas at the start, and it expands short submissions into a problem, a solution, a first step and a success measure. That means the ideas you review are complete enough to compare. For the method behind ranking them, see idea prioritization.

Test angles with six perspectives before the meeting

The AI workshop takes one strategic question and looks at it from six standing perspectives: Optimist, Skeptic, Customer, Engineer, Marketer and Visionary. For a marketing team, the Customer and Skeptic views are the useful ones: they point out where a message will not land or where a promise is hard to keep.

You can send the strongest workshop output straight into the challenge as ideas, where it is scored and voted on like everything else. Your meeting then starts from a tested list rather than a blank whiteboard.

If you already use structured thinking methods, the six thinking hats tool page explains how the perspectives compare with that approach.

Pick the idea that serves the quarter

Every idea gets AI scores for impact, cost, risk and strategic fit from 1 to 10, with a short written rationale. On Business and Enterprise, the total is weighted by your company goals, for example pipeline growth, retention or entering a new segment, so a clever idea that does not serve the quarter does not float to the top.

Duplicate detection merges similar ideas and keeps every author and vote, and themes show which directions the team keeps returning to. Votes add the team view on top of the scores.

Chosen ideas move through the pipeline to approved, in progress and implemented, with a note at every step. When the next campaign starts, you can see what was tried and why.

Report the decision to leadership

Marketing leaders often need to explain why a campaign direction was chosen. The board report on Business and Enterprise shows the ranking, themes, stage counts and a recommendation for the challenge. Print it to PDF, download Markdown or export CSV.

Agencies running campaigns for several clients should look at Brainstormer for agencies. Product marketers working closely with product teams may also like the product teams page.

Plans start at $149 a month billed yearly for up to 25 members. See the pricing page or try the demo on the homepage.

Questions

Can people outside marketing submit campaign ideas?

Yes. Anyone invited to the workspace as a member can submit ideas to open challenges and vote. Workspace size depends on the plan: 25, 150 or 1,000 members.

Does Brainstormer write campaign copy?

No. It helps the team generate, expand, compare and decide on ideas. The AI workshop and starter ideas give directions, and your team writes the campaign.

How many campaigns can we run at once?

Team allows three open challenges at a time. Business and Enterprise allow unlimited challenges.

Can we export the ideas?

Yes. Every plan exports ideas as CSV, and Business and Enterprise add the board report and the audit trail as CSV.