Marketing campaign ideas, decided before the meeting

Every marketer knows the gap between "we should do something for the launch" and standing in front of the room with three angles and a recommendation. That gap is usually filled with a doc of half-ideas and a Sunday evening. Brainstormer compresses it to an hour: brief in, wall out, clusters named, shortlist scored, recommendation written by the winner card.

The angles arrive tagged by mechanism (invert the category promise, borrow a retail play, make the customer the hero, remove the step everyone hates), so ten ideas are ten different campaigns, not ten taglines for one. Need more raw material? The content idea generator runs the same engine at post-and-hook altitude.

Before you pitch the risky angle, run the wall through Six Thinking Hats: the Risks column drafts your objection-handling slide for you, and the Facts column tells you what you are asserting without data. Marketers describe this as "pre-running the meeting", and it is why the recommendation lands: the pushback is already answered.

Team plan adds async dot-voting, so the squad votes the shortlist before Monday and the meeting starts at the decision. See online brainstorming for the async flow.

A six-person, 90-minute ideation workshop costs roughly $540 in payroll before the follow-up meeting where the actual decision happens. Pro at $39 per month billed yearly ($468 a year) pays for itself the first time you skip one, and you skip one most months. The wall does not book a room.

Run the newsletter scenario in the studio above, marketer-tuned, then get started.