Brainstormer

Run the session, keep the output

Innovation workshop tool that ends the session with a decision

An innovation workshop is a facilitated session where a group generates and narrows ideas against a real business problem. Brainstormer runs the generating half on demand, supplies the activities and exercises, then shortlists the three strongest with the reasoning, so the workshop ends with a shortlist instead of a wall of sticky notes nobody types up.

Last updated July 2026

  • Warm the room up with around twenty tagged starting directions
  • Six standing personas: Optimist, Skeptic, Customer, Engineer, Marketer, Visionary
  • The Skeptic writes the objections before leadership raises them
  • Leave with a shortlist of three and the reasoning written down
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◇ The five stages of an innovation workshop, and what usually goes wrong
Stage What it is for Where it usually breaks With Brainstormer
Frame Agree the problem worth solving The brief is vague, so the room solves five problems at once Restate the brief as a mind map or How Might We question first
Diverge Produce a wide set of options Quiet people stay quiet, the loudest idea anchors everyone Around twenty forced-angle directions on screen before anyone speaks
Cluster Group ideas into themes Twenty minutes of hand-sorting sticky notes Ideas arrive pre-tagged by persona, so the sort starts from six groups
Narrow Cut to what you will actually do Whoever presents best wins the vote The three strongest lift out with reasons on the record
Commit Assign owners and next steps Photos of the wall, no follow up A ranked shortlist you can paste into a doc or deck

What is an innovation workshop?

An innovation workshop is a structured, time-boxed session where a group works a real business problem through a diverge-then-converge arc: frame the challenge, generate many options, group them into themes, score them, and commit to what happens next. It usually runs half a day with a facilitator, and its output should be a ranked shortlist with owners, not a gallery of ideas.

The format works because it protects the generating step from the judging step. Most meetings collapse the two, so the first plausible idea gets refined instead of challenged. A workshop keeps them apart on purpose, which is the same discipline behind structured online brainstorming and the reason facilitated sessions still beat a long email thread.

Innovation workshop ideas, activities and exercises that actually produce range

The activity you pick decides how wide the room thinks. Four earn their place. SCAMPER stretches an existing product by substituting, combining, adapting, modifying, putting to another use, eliminating and reversing each part of it, which is the fastest way to get past incremental tweaks. Six Thinking Hats gives the room one lens at a time, so optimism and risk stop cancelling each other out inside the same five minutes. Reverse brainstorming asks how you would guarantee failure, then inverts every answer into a safeguard, and it consistently unlocks groups that have gone quiet. Brainwriting has everyone write silently before anyone speaks, which is the single best fix for a session dominated by two voices.

Running these by hand takes a facilitator who knows the methods cold, and Brainstormer does not run any of them for you: it answers a challenge with six standing personas and a picked winner, which is a different exercise you can drop into a workshop when the room needs raw range fast. Groups that want a full agenda can follow our step-by-step guide to running an innovation workshop and our meeting agenda template. For the full menu, our page on innovation workshop activities maps twelve exercises to the stage, time box and group size each one needs.

Innovation workshops for companies, remote or in the room

Corporate innovation programs have a specific failure mode: the session generates energy and the energy dies in the follow-up week. The fix is making the output structured while everyone is still in the room. Sorting the raw wall into two or three territories and running impact versus effort scoring on them produces a ranked list with the reasoning attached, which is the artifact a sponsor can act on. That sorting is facilitation work, not something the studio does for you.

Remote and hybrid groups get the same arc. Participants add ideas asynchronously before the call, the facilitator reveals the combined wall live, and voting happens in the tool rather than on a video call where three people talk. Teams that run many of these end up wanting a home for the shortlist between sessions, which is what idea management software is for; the difference is that this tool produces the ideas, it does not just store them.

What do you need to run one?

A clear problem statement, two to eight participants, ninety minutes at minimum, someone facilitating rather than contributing, and a way to capture and score the output. Everything past that is optional. A whiteboard tool is a common addition, and it is worth being honest about what it does: a canvas arranges ideas you already have, it does not produce them. If you want to compare canvases anyway, see our roundup of brainstorming software and the honest breakdown of what Miro costs.

Facilitators and consultants who run these for clients tend to work from the consultant workflow, where every session has to end in a defensible recommendation. If you are weighing this against the longer format, innovation workshop vs design sprint compares what each one costs in people time and which risk each is built to reduce, and teams running sessions on a cadence should see the innovation team workflow. Solo facilitators run on the $16 plan, and a practice takes five seats at $99 per month. Put your real workshop challenge into the studio above and see what the wall looks like before you book the room.

Questions

How long should an innovation workshop be?

Ninety minutes is the practical floor for a single problem, and half a day is the common length when you need framing, two rounds of divergence, clustering and scoring. Anything past four hours loses the room. Splitting a longer program into two shorter sessions a week apart usually produces better second-round ideas.

What activities work best in an innovation workshop?

Silent writing first, then a structured lens. Brainwriting stops the loudest voice from anchoring everyone, SCAMPER stretches an existing product past incremental tweaks, Six Thinking Hats separates optimism from risk, and reverse brainstorming restarts a room that has gone quiet.

How many people should attend?

Two to eight participants plus a facilitator. Below two you lose the build-on effect, and above eight the session turns into an audience watching three people talk. If you need more voices, run parallel small groups and merge the walls at the clustering step.

How do you measure whether the workshop worked?

Not by how many ideas the room produced. Measure it by what happened four weeks later: how many shortlisted items had a named owner, how many were tested, and whether the sponsor could explain why the top pick beat the runner-up. A session that ends with a scored shortlist passes that test far more often than one that ends with photos.

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